Archive for the ‘The Internet’ Category

Social Media Marketing: The Basics

Thursday, October 28th, 2010

What is social media?

Social media is aptly named: it’s any form of online media, in which people can be social. This includes sharing links and photos, discussing opinions and news or just connecting with other people on a social level. In an online article, Ron Jones divides social media into four of the most popular categories:

Social news: These websites offer news articles and the opportunity to vote and/or comment on them. The articles with the highest votes gain more visibility. Examples include Newsvine and Digg.

Social sharing: On these websites, you can create, upload and share photos and videos. Examples include YouTube, Flickr and Snapfish.

Click here to read the rest of this article at the VEM Global™ blog!

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Posted in Social Media, The Internet, Video | No Comments »

Why Content is Vital in Your Marketing Strategy

Thursday, October 14th, 2010

An incredible amount of marketing emphasis has been placed on SEO and social media techniques. So, once you’ve developed a solid way to utilize these components, you’re still missing one major consideration: content. People don’t follow you on Twitter based on your rate of tweets per hour. And perhaps SEO techniques have driven online users to your website. Now what? SEO won’t keep them there.

Read the full article at the VEM Global™ blog.

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Posted in Content Writing, The Internet | No Comments »

Get the most out of your website experience

Wednesday, October 13th, 2010

Websites are just that – websites. Anyone can create a website with the help of tools easily found on the Internet. Websites today are about the experience – social, mobile and interactive experiences. It’s time to connect your property with your clients and get the most out of your website experience.

Here are some great tips for enhancing your website experience.

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Posted in The Internet, Website Analytics, Website Design | No Comments »

Valuable Content Distinguishes Your Brand

Thursday, July 8th, 2010

Periodically VFM Leonardo emails me with some great videos targeting hoteliers. And since our flagship is ResortsandLodges.com I am always checking these videos out! If you have a chance, watch this 12 minute video on brand awareness. It’s main focal point is that hoteliers need to create VALUABLE CONTENT to help distinguish them from other brands, especially in this hyper-competitive market.
Some key things to remember:
- The average property is viewed 800 times online before they get one booking
- Travel shoppers visit an average of 11 websites during their research
Also, take a look at my previous article “Is your website doing all it can to sell your business?” as this gets into more details on ensuring your website presents your brand in the best manner.

Check out the VFM Leonardo video – it gives great tips!

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Posted in Branding, The Internet, Website Design | 1 Comment »

Growth of the Internet – From Mashable & BBC News

Wednesday, July 7th, 2010

Have you seen this? It’s a great look at how far we’ve come with the internet and how it’s become so integrated into our everyday lives.

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Posted in The Internet | No Comments »