Archive for the ‘Vertical Engine Marketing’ Category

VEM Global Adds Vacation Rental Directory to ResortsandLodges.com

Friday, June 24th, 2011

VEM Global Adds Vacation Rentals Directory to ResortsandLodges.com

VEM Global, parent company of ResortsandLodges.com and a leader in providing complete marketing solutions for the hospitality industry, is pleased to announce a new vacation rentals directory on ResortsandLodges.com.

Cottage Grove, MN – June 22, 2011In response to requests from several clients, as well as millions of travelers, VEM Global has added a vacation rentals directory to ResortsandLodges.com. Now, in addition to overall resort and lodge listings, companies and private rental homeowners will have the opportunity to showcase their rental properties individually and inexpensively to ResortsandLodges.com’s global audience.

“ResortsandLodges.com strives to be the best tool for travelers to plan their vacations, as well as the best platform for vacation property owners to connect with those travelers. This new vacation rentals directory will give homeowners and travelers alike the chance to find thousands of destinations across the globe on one familiar, trusted source,” President and Co-Founder Ryan Bailey said.

The vacation rental industry has seen a considerable boom in recent years, both for property owners and travelers. According to a recent survey by HomeAway.com, more than 6 million vacation properties were being rented out to travelers in the U.S. and Europe, generating over $85 billion in income in 2010. HomeAway also reports that 81 percent of people traveling this summer are traveling for pleasure, and of that 81 percent, 68 percent are choosing vacation rentals.

“I am thrilled to see that ResortsandLodges are expanding to vacation rentals. They are an important part of the tourism sector, and I’m excited to be a part of it from the beginning,” Shari Goldstein, President at Carolina Mornings Realty, said. “We get a lot of traffic from ResortsandLodges.com, and I think the new directory and their powerful SEO will drive us even more traffic and prove to be very financially productive.”

Property owners interested in learning more about listing their vacation rentals on ResortsandLodges.com can contact Ryan Bailey at 651-757-4902 or Erin Bartynski at 651-757-4941. Inquiries can also be sent at www.vemglobal.com. Travelers and owners can browse the new directory at http://www.resortsandlodges.com/vacation-rentals.

About VEM Global:

VEM Global is online media and technology company that combines complete in-house web and media services, powerful marketing solutions and the latest tracking and analytics in one platform to help our clients thrive in today’s media market.

Erin Bartynski

VEM Global

651-757-4941

www.vemglobal.com

ebartynski@vemglobal.com

Two Ways to Get the Most Out of Your Online Ad Campaign

Monday, August 2nd, 2010

As a marketer in the travel industry you probably realize online marketing can be complex and watching your budget is most likely your first priority. From blogs and social media to online travel agents (OTAs) and directories it can be a challenge to determine the best places to put your brand’s messages – you’re either striving for extremely qualified leads (which save time and money) or you’re looking to generate a higher quantity of leads (giving you more visibility and better branding). In order to bring clarity to what may seem like an infinite amount of opportunities we determined that Vertical Engine Marketing – with both of its approaches – can bring brands in the travel industry great results.

Read the full article on the VEM Global blog.

What is Vertical Engine Marketing Anyway?

Thursday, June 17th, 2010

Exactly what is Vertical Engine Marketing? We’ve put our explanation into a short video below (with video being one of the best ways to communicate to Internet users).

One key fact to remember: consumers spend their time on niche, or VERTICAL, websites – where are your marketing messages being displayed?  On Google?

We would love to hear your feedback! Let us know your questions and comments.

You can also find more information on the VEM Global™ Website or from the VEM Global™ YouTube channel.