Editors note: No Cookie Monsters were injured in writing this blog.
In your ResortsandLodges.com marketing center and in your Google Analytics tracking, you may have noticed that year over year, your referral visits from ResortsandLodges.com as a traffic source are considerably higher than previous years. This is not a mirage, ResortsandLodges experienced 60% year over year growth in visitors in 2012 and we are seeing another significant lift in Q1 2013. Many of our partners have seen their referrals double or triple year over year from ResortsandLodges and are seeing us as a Top 3 direct referrer in Google Analytics. Yet, somehow, you may have also noticed if you are part of the call tracking platform ResortsandLodges offers, you may not be seeing as many calls as last year – or you are seeing more, but they are not consistent with the growth in visitors we are sending. This has generated some questions we’d like to address.
Questions many of our advertising partners are asking include:
A major shift in consumer data is happening right now. Cookies, are an essential way online tracking is able to gather information about people browsing, shopping and purchasing products. Without cookies, the ability to effectively track transactions becomes difficult, especially those that take longer than 1 day and more than 1 visit as is the case with leisure travel.