Posts Tagged ‘online marketing’

VEM Global Adds Vacation Rental Directory to ResortsandLodges.com

Friday, June 24th, 2011

VEM Global Adds Vacation Rentals Directory to ResortsandLodges.com

VEM Global, parent company of ResortsandLodges.com and a leader in providing complete marketing solutions for the hospitality industry, is pleased to announce a new vacation rentals directory on ResortsandLodges.com.

Cottage Grove, MN – June 22, 2011In response to requests from several clients, as well as millions of travelers, VEM Global has added a vacation rentals directory to ResortsandLodges.com. Now, in addition to overall resort and lodge listings, companies and private rental homeowners will have the opportunity to showcase their rental properties individually and inexpensively to ResortsandLodges.com’s global audience.

“ResortsandLodges.com strives to be the best tool for travelers to plan their vacations, as well as the best platform for vacation property owners to connect with those travelers. This new vacation rentals directory will give homeowners and travelers alike the chance to find thousands of destinations across the globe on one familiar, trusted source,” President and Co-Founder Ryan Bailey said.

The vacation rental industry has seen a considerable boom in recent years, both for property owners and travelers. According to a recent survey by HomeAway.com, more than 6 million vacation properties were being rented out to travelers in the U.S. and Europe, generating over $85 billion in income in 2010. HomeAway also reports that 81 percent of people traveling this summer are traveling for pleasure, and of that 81 percent, 68 percent are choosing vacation rentals.

“I am thrilled to see that ResortsandLodges are expanding to vacation rentals. They are an important part of the tourism sector, and I’m excited to be a part of it from the beginning,” Shari Goldstein, President at Carolina Mornings Realty, said. “We get a lot of traffic from ResortsandLodges.com, and I think the new directory and their powerful SEO will drive us even more traffic and prove to be very financially productive.”

Property owners interested in learning more about listing their vacation rentals on ResortsandLodges.com can contact Ryan Bailey at 651-757-4902 or Erin Bartynski at 651-757-4941. Inquiries can also be sent at www.vemglobal.com. Travelers and owners can browse the new directory at http://www.resortsandlodges.com/vacation-rentals.

About VEM Global:

VEM Global is online media and technology company that combines complete in-house web and media services, powerful marketing solutions and the latest tracking and analytics in one platform to help our clients thrive in today’s media market.

Erin Bartynski

VEM Global

651-757-4941

www.vemglobal.com

ebartynski@vemglobal.com

Updates to ResortsandLodges’ Weekly Top Travel Deals Newsletter!

Wednesday, May 25th, 2011

Every week, we pick out our favorite incrediDEALS (a.k.a. incredible travel deals!) from different regions of the U.S. and the world and deliver them straight to our subscribers’ inboxes.  This week, we decided to try something new with our deals newsletter, adding some photography and a new layout!  The new version is pictured first, and the old version is below.

Since this newsletter is for YOU, we want to know: which version do you like better and why? Let us know in the comments, or tell us on our wall at www.facebook.com/ResortsandLodges!

New Version:

New IncrediDEALS Email

Old Version:

Old IncrediDEALS Newsletter from ResortsandLodges.com

An Overview of Sponsored Links

Friday, August 20th, 2010

As a resort owner you’ve probably heard of sponsored links and may have even used them in your online marketing initiatives. And if you are using them, are you tracking their performance? In a VEM Global™ blog post, I give an overview of the sponsored link and again ask this important question: are all of your Sponsored link ads converting into sales for your business?

See the full post – An Overview of Sponsored Links on the VEM Global™ blog.

Tweetledees and Tweetledums: the Truth about Twitter

Wednesday, August 18th, 2010

As Twitter first spiraled into popularity, I feared that we had just created yet another platform for teens to emote and celebs to self-promote. And to a certain extent, this rings true: As Twitaholic.com presents, the top Twitterholics based on followers are Brittney Spears, Lady Gaga and Ashton Kutcher. (Our Commander in Chief swings in at No. 5.) But like anything, Twitter is about how you use it. And the overwhelming truth: Everyone and their mother (literally) are using it. From February ’08 to February ’09, Twitter’s online community grew by 1,382%, according to Nielsen.

Read the full article at VEM Global™.

Two Ways to Get the Most Out of Your Online Ad Campaign

Monday, August 2nd, 2010

As a marketer in the travel industry you probably realize online marketing can be complex and watching your budget is most likely your first priority. From blogs and social media to online travel agents (OTAs) and directories it can be a challenge to determine the best places to put your brand’s messages – you’re either striving for extremely qualified leads (which save time and money) or you’re looking to generate a higher quantity of leads (giving you more visibility and better branding). In order to bring clarity to what may seem like an infinite amount of opportunities we determined that Vertical Engine Marketing – with both of its approaches – can bring brands in the travel industry great results.

Read the full article on the VEM Global blog.

SEO – Start with Keywords

Thursday, July 1st, 2010

Search Engine Optimization: If you have a website you’re sure to have SEO on your radar, but have you really gotten into why it’s so important? Let’s start with some key facts brought to you by EcomBuffet.com:

• More than 8 out of 10 Internet users look on search engines to find

information and the products or services they want to buy.

• Pay-per-click (PPC) costs are rising (over 37% higher from last year

to this year Q1).

• 63% of the top natural (organic) listings get click throughs.

• Natural (organic) search results convert 30% higher than PPC.

• 11.8% of Google traffic will click on a site in the second page of

results.

While Google currently has about 200 factors in their algorithms that determine what placement your site will show up in within search results, in this post I want to start with keywords and the components you need to think about when writing content to improve your website’s search engine rankings.

(more…)